1. DON’T WING IT
Attention-grabbing storytelling requires a beginning, middle, and an end. And like any type of content, pulling together an attractive video requires a rough draft before arriving at the final product. Pick compelling characters, settings, and visuals to help tell your story.
2. GET TO THE POINT
Users appreciate brevity, especially when consuming online content. Not only is everyone pressed for time, but short attention spans and distractions make it easy for a consumer to close the tab. Whether you are planning a video for Instagram or Facebook, HubSpot provides a list of recommended video run times for each platform.
3. NAIL THE LEAD
Who hasn’t clicked on a blog post only to lose interest after reading the first few sentences? Nailing those first few seconds is key to keeping your audience from clicking through to the next video.
4. PICK A STYLE
There are so many types of videos that you can create to drive an audience to your site. Consider tutorials, informational, or live feed content for your page.
5. KEEP SEO TOP OF MIND
Remember to keep keywords in mind when selecting text highlights and writing a description.