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Marketplace items for November 2004

market1Germicidal Cloth
Henry Schein, Melville, NY, offers Maxiwipe Germicidal Cloth, a nonwoven, disposable cloth that helps prevent the spread of germs between treated surfaces. Maxiwipe can be used on nonporous dental surfaces and equipment including stainless steel, formica, glass, tables, carts, counters, and telephones. Available in 160 sheets per pack. (800) 372-4346;

market2Desensitizing Polishing Paste
Premier Dental Products Co, Plymouth Meeting, Pa, introduces a topical desensitizing paste-Luminescence™ Plus with potassium nitrate. Luminescence is designed to reduce sensitivity in final polishing procedures and is indicated for all restorative materials including amalgam and precious metals. It is a one-grit paste with a short application time and it comes in a screw-type syringe. (888) 670-6100;

market3Children’s Toothbrushes
Colgate-Palmolive, Canton, Mass, introduces children’s battery-powered toothbrushes featuring SpongeBob Squarepants™ and friends. Colgate-Palmolive licenses the characters from Nickelodeon. The battery-powered toothbrush features a 3D sculpted handle. The brushes feature SpongeBob Squarepants™, his pet snail Gary™, or his starfish friend Patrick™. The battery-operated brushes were released in August. (800) 2COLGATE;

market4Topical Anesthetic
DENTSPLY Pharmaceutical, York, Pa, introduces Oraqix® , a new needle-free topical anesthetic for use in adults who require localized anesthesia in periodontal pockets during scaling and root planing. Approved by the Food and Drug Administration, Oraqix is applied at room temperature using a blunt tip applicator to periodontal pockets as a liquid and transforms into a gel. A mixture of lidocaine and prilocaine, the anesthetic has a 30-second onset action time. On average, one cartridge or less of Oraqix is sufficient for one quadrant of dentition. (800) 225-2787;

market5Mouthrinse for Oral Pain
Sunstar Butler, Chicago, introduces Rincinol™ P.R.N., a nonprescription rinse for oral health relief. The rinse is designed to form a bioadherent protective coating over the mucosal surface to provide pain relief and promote healing without numbing, stinging, or burning. Available over-the-counter or dispensed in the dental office, Rincinol P.R.N. is indicated for many applications such as apthous ulcers, mouth burns, irritation from orthodontic appliances, postoral surgery, and soft tissue management procedures and/or trauma. (800) JBUTLER;

market6Fluoride Varnish
Discus Dental, Culver City, Calif, offers Fluoridex Lasting Defense™ Varnish, a 5% neutral sodium fluoride varnish used to alleviate sensitivity associated with gingival recession and cervical abrasions. Applied in-office, the varnish releasees fluoride for up to 30 days. Fluoridex Lasting Defense Varnish is available in packages of 16 individually wrapped unit dose applications and comes in bubble gum flavor. (800) 422-9448;

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