FAQ Presented By Cranberry

Cranberry unveils modern look for contemporary clinicians.

Cranberry, a brand synonymous with reliability and innovation, continues its 25th anniversary celebration by taking on a modern and practical approach to a branding makeover. The company’s contemporary, rebranded packaging, logo, and website reinforce the Strong-Soft quality found in all Cranberry products. While the online branding is complete, Cranberry plans to debut its modern packaging as soon as January 2016.

What is the impetus for this modern makeover?

Cranberry continues to evolve as a brand. Its passion for product innovation has helped the company attain recognition as a leader in the oral health care profession. The modern packaging, logo, and website reflect the superior attributes of Cranberry’s products, as well as its motto: Like Silk. Strong. Soft.

What’s changing and what’s staying the same?

Not only will the look of Cranberry’s logo, packaging, and website be different in 2016, but so will product usability. Boxed packaging will feature a large, Cranberry-logo-shaped opening for easy, one-handed product dispensing. New, unique color combinations and labeling of the product’s key features, benefits, and sizing will assist clinicians with quick and efficient product selection—no matter which product is used.

Although Cranberry’s branding is changing, the high quality of its products will not. Oral health professionals will continue to receive the same trusted quality found in each Cranberry product—from glove and mask comfort to predictable sizing. Product names and ordering codes will remain the same.

When will these changes take effect?

Cranberry’s rebranding will roll out over the next year, with some clients receiving the latest packaging design as early as January 2016. Product advertisements and communications will begin showing the new logo and packaging in the coming months. An insert showing “before” and “after” product shots will be included with each case to add clarity and ease confusion during this transition.

Visit cranberryusa.com for a full preview of Cranberry’s modern look for the modern clinician.

From Dimensions of Dental Hygiene. November 2015;13(11):25.