Product Profile: Philips Sonicare FlexCare Platinum, AirFloss Pro, and BreathRx
Oral Health Products Inspired By Dental Professionals.
Inspired by oral health care professionals, Philips strives to design products that are easy to use, clinically proven, and preferred by patients.
ADAPTIVE TECHNOLOGY FOR A SMARTER CLEAN
Philips Sonicare FlexCare Platinum is the first power toothbrush with Adaptive Cleaning Technology. This unique technology is designed to help patients improve their brushing technique. The new AdaptiveClean brush head has soft, flexible sides that allow bristles to conform to the shape of teeth and gums. An intuitive pressure sensor gently pulsates when patients brush too hard—guiding proper technique. The new 3-minute Deep Clean mode delivers an exceptional clean in hard-to-reach areas and is designed to remove up to 10 times more plaque than a manual toothbrush. FlexCare Platinum is said to improve gingival health in 2 weeks.
A TRIPLE BURST OF BETTER GINGIVAL HEALTH
Getting patients to adopt a consistent flossing routine is a common problem. The new Philips Sonicare AirFloss Pro is designed to help inconsistent flossers improve their gingival health. AirFloss Pro delivers three bursts of air and liquid microdroplets, which the company states will remove 99.9% of plaque biofilm in treated areas along the gumline and between teeth.* In a manufacturer-conducted study, 97% of inconsistent flossers who tried AirFloss Pro showed improved gum health and reduced gingival bleeding and gingival inflammation.** The redesigned AirFloss Pro features a new high-performance nozzle and a larger reservoir to accommodate the triple-burst. In a survey conducted by Philips Oral Healthcare, 95% of participants said Philips Sonicare AirFloss Pro was easy to use and 89% said it was easier to use than string floss.
A BREATH MANAGEMENT SYSTEM THAT TARGETS CAUSE OF MALODOR
Philips Sonicare BreathRx is an alcohol-free breath care system specifically designed to kill odor-causing bacteria and neutralize the gases responsible for breath malodor. The BreathRx system is a total hygiene regimen that provides patients with malodor protection in three simple steps—brush, scrape, rinse. The proprietary BreathRx blend of antibacterial cetylpyridinium chloride and Zytex™ is designed to kill 99% of malodor-causing bacteria. BreathRx is intended to provide lasting fresh breath while also addressing plaque and gingivitis, for a total hygiene solution. Paired with AirFloss Pro for localized application, BreathRx mouthrinse can reach even more areas between the teeth.
* In a lab study; actual in-mouth results may vary
** When used in conjunction with a manual toothbrush and antimicrobial rinse in patients with mild to moderate gingivitis. AirFloss is designed to help inconsistent flossers develop a healthy daily interdental cleaning routine. For more information, visit philips.com/airfloss/faq.
Philips Oral Healthcare
From Dimensions of Dental Hygiene. January 2016;14(01):56.