Sunstar Butler Launches First and Only FDA-Approved Alcohol-Free CHX Rinse

SUNSTAR BUTLER LAUNCHES FIRST AND ONLY FDA-APPROVED

ALCOHOL-FREE CHX RINSE:

GUM^® Brand CHLORHEXIDINE GLUCONATE MOUTH RINSE, USP 0.12%

EFFICACY WITHOUT THE ALCOHOL

Chicago, (February 24, 2006) – Sunstar Butler, a leader in providing advanced oral care products for both professionals and consumers worldwide, has announced the introduction of its GUM^® brand Chlorhexidine Gluconate Mouth Rinse – the First and Only, FDA-approved CHX rinse in the United States which contains no alcohol.  All other chlorhexidine gluconate rinses sold in the US contain 11.6% alcohol by volume.

With its lack of alcohol, GUM’s new 0.12% chlorhexidine gluconate oral rinse is the ideal CHX rinse for all your patients. There is no need to prescribe other antimicrobial rinses because of alcohol content or to those where alcohol is unsuitable. This includes those susceptible to dry mouth conditions, irritation of soft tissues, mucositis or patients who are sensitive to alcohol.  Now all your patients can be treated with CHX, the “gold standard” in antimicrobial rinses – only now without alcohol, but just as effective.

“The GUM^® brand oral rinse is unlike all the other chlorhexidine gluconate rinses on the market,” remarked Michael G. Bava, President of Sunstar Butler. “It is important to note that alcohol does not make CHX more effective; it’s not necessary for any patients, not appropriate for many, and not desirable for most.”

Says Bava, “This innovative and exciting product introduction is another example of how Sunstar Butler is providing dental professionals and their patients with healthier and more effective oral care products.”

The efficacy of non-alcohol CHX rinses is supported by a number of clinical and in vitro studies.  Studies in the US and Europe have shown that a non alcohol CHX rinse is equally as effective as one with alcohol. The FDA approved the new GUM CHX rinse as therapeutically equivalent to currently available CHX rinses – all which contain alcohol.

Dentists have long desired a non alcohol version of the current CHX rinses. Two studies conducted in 2005 found that more than 75% of doctors surveyed would rather dispense a non-alcoholic CHX rinse if it were available.  (Studies available upon request.)

GUM’s Alcohol Free CHX rinse will be exclusively available only in-office giving the dental professionals the opportunity to counsel the patient on how and why to use it and allows the patient to obtain the product without time-consuming prescription filling. 

The GUM^® brand Chlorhexidine Gluconate Mouth Rinse is available in an amber plastic 16oz. bottle containing a convenient separate dose cup.  Available for $9.99, per bottle, one case of rinse contains 6 bottles. Orders of 12 or more bottles qualify for a price of $7.99 per bottle. As an introductory offer, purchase 5 bottles and receive the 6th for FREE. 

For more information on the new GUM^® brand Chlorhexidine Gluconate Mouth Rinse, USP 0.12% please call 1-800-528-8537 or visit www.SunstarButler.com. 

About Sunstar Butler 

Sunstar Butler and its parent company, Sunstar Inc., continue their global partnership with dentistry to develop a better understanding of the potential links between oral health, general health, and quality of life.  The GUM^® brand of products manufactured by Sunstar Butler is one of the most trusted and recommended by dental professionals for over 80 years.  The company’s products are designed in consultation with dental professionals and are manufactured to the highest quality standards, assuring product excellence and patient satisfaction. 

For more information on new products, special offers, or to sign up for Sunstar Butler’s quarterly newsletter, please visit www.SunstarButler.com.

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