Sunstar Butler Announces a Colorful New Array of Gum® Oral Care Products for Kids: Crayola™ Toothbrushes & Flossers
Sunstar Butler, a leader in providing advanced oral care products for both professionals and consumers worldwide, is pleased to announce a colorful new addition to their GUM® line of oral care products for children, the new Crayola™ line of toothbrushes and flossers. . . .
SUNSTAR BUTLER ANNOUNCES A COLORFUL NEW ARRAY OF
GUM® ORAL CARE PRODUCTS FOR KIDS:
CRAYOLA™ TOOTHBRUSHES & FLOSSERS
Chicago (May 16, 2006) – Sunstar Butler, a leader in providing advanced oral care products for both professionals and consumers worldwide, is pleased to announce a colorful new addition to their GUM® line of oral care products for children, the new Crayola™ line of toothbrushes and flossers.
“Now kids can enjoy the fun of Crayola at home and when they visit the dentist,” remarked Dennis Roy, director of professional marketing for Sunstar Butler. “Sunstar Butler is committed to providing a full line of fun, educational, and easy-to-use GUM® Crayola oral care products to help parents and dental professionals reinforce proper oral care techniques.”
Three new GUM® Crayola products are readily available:
“ GUM® Crayola Games Toothbrush – Brushing is more enjoyable with the new GUM® Crayola Games Toothbrush. Ideal for children ages 3-5, kids can play a different game with each handle of the GUM® Crayola Games Toothbrush. The narrow tapered head of the Games Toothbrush is designed to make brushing comfortable for small mouths, and colorful ultra-soft bristles are gentle on young gums. An easy-to-grip handle provides better control for smaller hands.
“ GUM® Crayola Suction Cup Toothbrush – Ideal for children ages 5-9, the new GUM® Crayola™ Suction Cup Toothbrush is a colorful Crayola marker-shaped toothbrush. The suction cup base of the GUM® Crayola Marker Toothbrush is attractive to children yet serves to reduce bathroom counter clutter and keeps the brush head clean between uses. The unique angled bristle design of the GUM® Crayola Marker Toothbrush aids children in effectively cleaning between teeth and hard-to-reach posterior quadrants of the mouth.
“ GUM® Crayola Flossers – Helping to remove more plaque than brushing alone, the unique Crayola design of new GUM® Crayola Flossers makes oral care fun and easy for children learning to floss. GUM® Crayola Flossers are designed with an easy-to-grip handle to help small hands effectively control the appliance. Moreover, the narrow head fits comfortably in smaller mouths. The flossing aids come in lively, colorful crayon shapes which kids recognize and love.
In addition to the exciting new Crayola toothbrushes and flossers, Sunstar Butler will be updating their GUM® Web site with a special Crayola area. Set to launch by the summer of 2006, the Crayola section of the site will feature games, activities, and contests for children and retail coupons for parents. Please visit http://www.gumclub.com in the upcoming months for Sunstar Butler’s newest interactive addition to the site.
Additional Crayola products such as Crayola-themed prophy paste, kid-friendly flavors of fluoride foam, and fluoride trays packaged in colorful Crayola-themed drawstring backpacks will also be available by summer of 2006.
Please visit www.SunstarButler.com to sign up for Sunstar Butler’s quarterly newsletter, or call 800-528-8537 for updates and information on new and existing GUM® brand products.
About Sunstar Butler
Sunstar Butler and its parent company, Sunstar Inc., continue their global partnership with dentistry to develop a better understanding of the potential links between oral health, general health, and quality of life. The GUM® brand of products manufactured by Sunstar Butler is one of the most trusted and recommended by dental professionals for over 80 years. The company’s products are designed in consultation with dental professionals and are manufactured to the highest quality standards, assuring product excellence and patient satisfaction.
About Crayola
Since 1903, the Crayola brand has offered colorful ways for families to bond and children to express their boundless creativity at home and in the classroom. With products that are unmistakably Crayola like mess-free Color Wonder, Erasable markers, Twistables, Washable crayons, markers and paints, and the new Color Explosion, Crayola brings children innovative arts and crafts materials that keep them creating in fun and surprising ways.
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