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New Essentials Toothpaste by ARM & HAMMER

“The Right Amount of Natural”—ARM & HAMMER™ Essentials Toothpaste is Made with 100% Natural Baking Soda and Clinically Proven Benefits.

For more than 170 years, ARM & HAMMER™ (Church & Dwight Co Inc) has been the original baking soda toothpaste brand for professionals and consumers alike. Now, they are extending their purity standard once again by adding new Essentials Toothpaste to their existing Essentials product line.

New ARM & HAMMER™ Essentials Toothpaste is the latest oral care solution from the iconic brand and is made with just the right amount of natural. This means it has all the great benefits of 100% natural baking soda combined with clinically proven benefits. This includes fluoride for caries prevention and naturally sourced calcium for repair of the enamel surface: the essentials. It is also free of sodium lauryl sulfate (SLS), peroxide, preservatives, parabens, artificial sweeteners, and dyes. The new toothpaste variety offers two options for dental professionals: ARM & HAMMER™ Essentials Whiten & Strengthen Fluoride Toothpaste and Essentials Healthy Teeth & Gums Fluoride Toothpaste.

Too learn more about ARM & HAMMER™ Essentials Toothpaste, visit armandhammer.com.

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