Jonathan Burke, DMD, a New Jersey oral and maxillofacial surgeon, will oversee the nation’s leading dental research institute and its $520 million research portfolio.
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Susan Gorman, MEd, RDH, Wins the August Sunstar eBrief Giveaway!
Congratulations to Susan Gorman, MEd, RDH, the August winner of the Sunstar Ebrief Giveaway. The clinical programs coordinator…
The Mystery of the Green Ear Is Solved in the Dental Operatory
A young Canadian man had a large green mark, labeled "scar tissue" by physicians, on the back of his ear for more than 20 years.…
The GLP-1 and Periodontal Connection
As use of these popular weight loss medications grow, emerging evidence suggests their metabolic and anti-inflammatory effects may…
Beyond Brushing and Flossing
High- and extreme-caries-risk patients may benefit from a personalized, multimodal prevention strategy that combines behavioral…
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Introducing Allday® 5000 Sensitive Toothpaste
Introducing Allday® 5000 Sensitive Toothpaste, the latest addition to Elevate Oral Care’s innovative line of prescription-strength toothpastes. Allday 5000 Sensitive does not contain SLS or CAPB. It uses the same next-generation glycolipid…
If I Have Enough Patients, Do I Really Need to Do Marketing?
Patient Retention
Building Loyalty: Marketing is not just about attracting new patients; it’s also about retaining existing ones. Regular communication through newsletters, social media, and email marketing keeps your practice…
5 Ways to Improve Your Online Presence
1. Optimize Your Website
User-Friendly Design: Ensure your website is easy to navigate and visually appealing. Patients should be able to find information about your services, contact details, and appointment scheduling quickly. A…
Unlicensed Dental Providers Put Patients and the Profession at Risk
Reports of unlicensed individuals performing dental procedures are on the rise, leaving patients financially and physically harmed while eroding trust in legitimate oral health professionals. Strengthening oversight and patient awareness is…
Mastering Local SEO: Essential Tips for Dentists to Boost Your Practice’s Online Visibility
Claim and Optimize Your Google Business Profile
Google Business Profile is a powerful tool for local SEO. Here’s how to make the most of it:
Claim Your Listing: Ensure that you claim your GMB listing if you haven’t already. This…
Precision Begins With Diagnosis
Accurate diagnosis is the cornerstone of predictable full-arch rehabilitation, especially in complex maxillary cases where anatomy, biology, and esthetics intersect. Through a combination of digital and physical diagnostic tools, clinicians…
Why Every Dentist Needs an Active Social Media Presence: A Guide to Building Your Online Reputation
Connect with Your Community
Social media platforms provide a unique opportunity to connect with your local community in a way that traditional marketing methods cannot:
Build Relationships: Engage with patients on a personal level by…
Real, Lasting Change Happens on the Patient’s Terms
True behavior change doesn’t happen because we tell patients what to do, but rather it happens when they discover their own reasons to change. By shifting from one-way education to patient-centered communication, dental hygienists can…
CMS Rule Cements the Importance of Oral and Systemic Health Integration
A new Centers for Medicare & Medicaid Services policy marks a major step toward integrating dentistry and medicine. By adding oral health to its physician quality improvement activities, CMS is encouraging medical professionals to…
Maximizing Your Dental Practice’s Reach: Expert Tips for Effective Digital Advertising
Define Your Goals Clearly
Before launching any digital ad campaign, it’s crucial to set clear, actionable goals:
Increase Appointments: If your primary goal is to boost patient bookings, focus on ads that highlight your services and…
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