1.3 million Americans went to Mexico for care. Here’s why oral health professionals should be paying attention.
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November Sunstar Winner Announced
Congratulations to the November winner of the Sunstar eBrief, Kim Kolassa, RDH, BS. A dental hygienist for more than 30 years,…
Independent Dental Practice Act Draws a Line in the Sand Against Corporate…
As private equity and insurer-backed DSOs expand their reach, a new model bill offers states a roadmap to curb corporate control of…
How Saliva Is Reshaping the Future of Diagnostics
Exploding research on salivary biomarkers and the oral microbiome is redefining the mouth as a powerful gateway to whole-body…
Washington Dental Hygienists Change the Legislative Conversation
How dental hygienists stopped a major policy shift in Washington
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DIY Dental Hygienist Racks Up More than a Million Followers on Instagram
Laura Avery, RDH, a practicing dental hygienist, loves do-it-yourself (DIY) projects and when she and her husband found a rundown old cottage up for sale, they jumped at the chance. Located in the Corvalis area of Oregon, Avery entertains…
Hands Down, OTC Pain Meds Beat Opioids After Tooth Extraction
New analysis confirms ibuprofen plus acetaminophen works just as well or better than hydrocodone for both men and women after wisdom tooth removal. Patients experienced less disruption to sleep and daily life, with fewer follow-up calls for…
You Had a Bad Review, Now What?
Stay Calm and Assess the Situation
Avoid Immediate Response: Take a moment to process the review without reacting impulsively. A hasty, emotional response can worsen the situation.
Analyze the Review: Determine if the review is…
Introducing Allday® 5000 Sensitive Toothpaste
Introducing Allday® 5000 Sensitive Toothpaste, the latest addition to Elevate Oral Care’s innovative line of prescription-strength toothpastes. Allday 5000 Sensitive does not contain SLS or CAPB. It uses the same next-generation glycolipid…
If I Have Enough Patients, Do I Really Need to Do Marketing?
Patient Retention
Building Loyalty: Marketing is not just about attracting new patients; it’s also about retaining existing ones. Regular communication through newsletters, social media, and email marketing keeps your practice…
5 Ways to Improve Your Online Presence
1. Optimize Your Website
User-Friendly Design: Ensure your website is easy to navigate and visually appealing. Patients should be able to find information about your services, contact details, and appointment scheduling quickly. A…
Unlicensed Dental Providers Put Patients and the Profession at Risk
Reports of unlicensed individuals performing dental procedures are on the rise, leaving patients financially and physically harmed while eroding trust in legitimate oral health professionals. Strengthening oversight and patient awareness is…
Mastering Local SEO: Essential Tips for Dentists to Boost Your Practice’s Online Visibility
Claim and Optimize Your Google Business Profile
Google Business Profile is a powerful tool for local SEO. Here’s how to make the most of it:
Claim Your Listing: Ensure that you claim your GMB listing if you haven’t already. This…
Precision Begins With Diagnosis
Accurate diagnosis is the cornerstone of predictable full-arch rehabilitation, especially in complex maxillary cases where anatomy, biology, and esthetics intersect. Through a combination of digital and physical diagnostic tools, clinicians…
Why Every Dentist Needs an Active Social Media Presence: A Guide to Building Your Online Reputation
Connect with Your Community
Social media platforms provide a unique opportunity to connect with your local community in a way that traditional marketing methods cannot:
Build Relationships: Engage with patients on a personal level by…
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