DUX DENTAL SEARCH FOR UGLIEST DENTAL BIB CLIP RAISES $3,700 FOR MAMMOGRAMS IN ACTION

DUX DENTAL SEARCH FOR UGLIEST DENTAL BIB CLIP RAISES $3,700 FOR MAMMOGRAMS IN ACTION

More than 1,800 People Vote in 5th Annual Bib-Eze for Boob-Eze Campaign

OXNARD, CALIF. – NOV. 25, 2013 – Citizens of the dental community have made their voices heard and the ugliest dental bib clip in America has been decided. After tallying the votes from the DUX Dental fifth annual Bib-Eze for Boob-Eze campaign, Lou Swartz, a bib clip ravaged by rust and dental debris, has been declared the ugliest bib clip in America. This year’s campaign garnered more participation than ever before with more than 1,800 people voting online for America’s Ugliest Dental Bib Clip. For each vote, DUX Dental made a donation to breast cancer screening and diagnosis. The company announced today that it doubled its initial contribution commitment resulting in a total donation of $3,700 to the campaign’s cause partner – Mammograms In Action.

“We were very inspired to see the level of enthusiasm around this year’s Bib-Eze for Boob-Eze campaign. More people than ever participated in the campaign to raise money for breast cancer screening and diagnosis, and had fun doing it. DUX Dental’s contribution to Mammograms In Action will support up to 47 free mammograms for people who wouldn’t otherwise be able to afford one,” said Stacey Williams, director of marketing and sales at DUX Dental. “During the five year history of Bib-Eze for Boob-Eze more than $15,500 has been raised for breast cancer charities.”

Mammograms In Action has a two-fold mission. It is committed to raising awareness and diagnosis of breast cancer in symptomatic people who are under the age of 40, and who thus often don’t meet the current requirements for screening that favor patients over 40. Secondly, the organization provides funding for screening and diagnostic procedures for people who otherwise don’t qualify for funding from the government or other charitable resources. These recipients have typically been turned away from screening because of their age, inability to pay, or because they have lost their health insurance and have no other means of payment. For more information visit www.mammogramsinaction.org.

The contestants in the ugliest bib clip contest were dental bib clips and holders sent in from all around the country during last year’s Bib-Eze for Boob-Eze campaign. Personified by their resemblance to well-known celebrities, political figures and personality types, all the bib clips had something in common – they were all old, dirty, rusty and in dire need of retirement. Lou Swartz from Venice Beach garnered the most votes (41%), with Clip Lee (22%) and Rusty Chain (19%) coming in as the second and third runners up.

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