Colgate-Palmolive Launches CO. by ColgateColgate-Palmolive Launches CO. by Colgate

Colgate-Palmolive has introduced a new oral care category with the launch of CO. by Colgate — an oral beauty collection that transforms the simple act of brushing your teeth into a ritual for feeling good. CO. by Colgate encourages all people to share their authentic selves with the world, smile brighter, express themselves freely, and live their truth boldly.

CO. by Colgate incorporates best-in-class technology and science to create innovative, effective, and trusted products to help you achieve a healthy smile. The collection features seven products, including toothpaste, toothbrushes, mouthrinse, teeth whitener, and toothpaste tabs, all designed to deliver a bright smile.

Oh So Dazzling Enzyme-Powered Whitening Toothpaste is described as the first enzyme-powered whitening toothpaste with hydrogen peroxide in the U.S. The toothpaste’s active, naturally derived enzyme works as a catalyst to boost the teeth whitening effect and the formula is designed for no tooth sensitivity. (MSRP: $15)

Later, Stains! Foaming Anti-Stain Mouth Rinse. A daily foaming mouthrinse that can be used at home or on-the-go, prior to eating or drinking, as a protective shield against everyday stains. (MSRP: $14)

It’s Lit Overnight Whitening Wand. Click-and-brush-on whitening serum that makes teeth three shades whiter in just two weeks when used as directed. (MSRP: $25)

The CO. Worker Rechargeable Electric Toothbrush. Designed with four brush modes, multiple vibration levels, and a pressure sensor to deliver a refreshing, customized clean. The CO. Worker also comes with two brush heads and a travel case. (MSRP: $100)

SuperNova Rechargeable At-Home Teeth Whitening Kit. The kit includes the It’s Lit Overnight Whitening Wand + SuperNova LED Device. A powerhouse combination of tools to give teeth a radiant glow-up featuring Colgate’s hydrogen peroxide serum, plus patented blue LED device. SuperNova reportedly will get teeth six shades whiter in 10 days when used as directed. (MSRP: $129)

CO. to Go On-The-Go Anticavity Toothpaste Tabs with Fluoride. Innovative, waterless-formula toothpaste tablets that dial-up cavity protection and fresh breath, at home or on the go. (MSRP: $14)

TLC Manual Toothbrush. This manual toothbrush has ultra-soft bristles that provide a cushiony clean while treating gingival tissues to a revitalizing massage. (MSRP: $8)

The CO. by Colgate collection is available nationwide, exclusively at Ulta Beauty and on Ulta.com and CO.Colgate.com.