Colgate’s Keep India Smiling Mission to Raise Oral Health Awareness, Sets a New Guinness World Record
Colgate-Palmolive (India) Limited partnered with the Indian Association of Public Health Dentistry (IAPHD) and the world’s first University for tribals – Kalinga Institute of Social Sciences (KISS), to highlight the importance of oral care in India.
Bhubaneswar, Orissa, India: Colgate-Palmolive (India) Limited partnered with the Indian Association of Public Health Dentistry (IAPHD) and the world’s first University for tribals – Kalinga Institute of Social Sciences (KISS), to highlight the importance of oral care in India. In the process, they helped set a Guinness World Record for the most number of people brushing their teeth simultaneously at a single venue.
To create the new record, 26,382 people—including students, Institute staff and tribal children—gathered at KISS to brush at the same time using Colgate Strong Teeth toothpaste and Colgate toothbrushes.
Colgate has been running its pan-India flagship program Bright Smiles, Bright Futures since 1976, which provides oral health education to urban and rural schoolchildren and has reached over 162 million children to date. Another annual program, Oral Health Month, which started in 2004, offers free dental check-ups to people across the country, and has helped more than 40 million people so far.
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