TheraBreath™ Expands Toothpaste Line with New Sensitive Formula
SLS-Free, Dentist-Formulated Toothpaste Delivers 24/7 Sensitivity Relief While Neutralizing Bad Breath
EWING, NJ (FEBRUARY 11, 2026) – TheraBreath™, the #1 alcohol-free mouthwash brand in the US*, has expanded its oral care portfolio with a new line of dentist-formulated toothpastes. TheraBreath Sensitive Toothpaste is the newest formula in the lineup, featuring an SLS-free formula specifically designed to help relieve sensitive tooth pain, providing 24/7 sensitivity relief** while neutralizing the source of bad breath.†
Dental professionals attending the Chicago Midwinter Meeting can be among the first to experience TheraBreath Sensitive Toothpaste. Samples of the new toothpaste line will be distributed at the Church & Dwight Hygiene Squad booth #2006, featuring ARM & HAMMER Toothpaste, TheraBreath, and Waterpik brands.
Formulated to relieve and protect against painful tooth sensitivity, TheraBreath Sensitive Toothpaste offers dental professionals a comprehensive solution for patients who struggle with sensitivity while still wanting fresh breath and cavity protection. The formula features:
- Potassium nitrate to build increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contact
- Sodium fluoride for anticavity protection to help prevent tooth decay
- SLS-free formula to minimize patient aversions
- Gentle whitening that stays kind to enamel with no harsh abrasives
- Gentle Mint flavor featuring mild peppermint plus a note of soothing aloe vera for a refreshing and comfortable experience
- Certified vegan, halal, kosher, gluten-free, and proudly made in the USA with US and internationally sourced ingredients
“We developed TheraBreath Sensitive so patients don’t have to sacrifice fresh breath for sensitivity relief. The SLS-free formula with potassium nitrate delivers both, without irritation,” said Anthony Cirigliano, Lead Product Development Engineer for TheraBreath.
“Sensitivity affects millions of patients, and they deserve a solution that does more than just manage discomfort. TheraBreath Sensitive gives dental professionals a complete option to recommend: sensitivity relief, fresh breath, and gentle whitening in one tube,” said Xi Chen, Marketing Director at Church & Dwight.
TheraBreath Sensitive joins the brand’s complete toothpaste portfolio, which includes TheraBreath Healthy Gums Toothpaste (formulated to help prevent plaque and gingivitis‡), TheraBreath Deep Clean Toothpaste (kills 99.9% of germs that cause bad breath, plaque, and gingivitis†), and TheraBreath Whitening Toothpaste (peroxide-free formula that removes surface stains with visible whitening after one week of twice-daily brushing).
All TheraBreath Toothpastes can be paired with TheraBreath Oral Rinses to power up at-home hygiene routines. TheraBreath Toothpastes are available online for dental offices to order at hygienesquad.com/therabreath. Visit TheraBreath at the Church & Dwight Hygiene Squad booth #2006 at the Chicago Midwinter Meeting to receive your samples of TheraBreath Sensitive Toothpaste.
To request samples, visit https://www.hygienesquad.com/therabreath/ or call 800-447-6666.
*Based on units sold, Circana L52 Wks, 1-4-26
**With twice daily brushing
†In laboratory tests
‡In a clinical study with twice daily brushing vs. regular toothpaste
About TheraBreath™
In 2021, the TheraBreath brand was acquired by Church & Dwight Co., Inc., becoming the latest addition to its family of oral care products that include Waterpik™ water flossers, ARM & HAMMER™ Toothpaste, and Spinbrush™ toothbrushes. TheraBreath’s founder, Dr. Harold Katz created the oral care rinses at the California Breath Clinics over 30 years ago. TheraBreath products are revolutionary because they attack the germs that cause bad breath. TheraBreath has grown to have an extensive line of oral care products that include addressing issues such as gum health, teeth whitening, cavity prevention, sensitivity relief, and dry mouth symptoms.
