Sunstar Introduces New GUM® Crayola™ Timer Light Toothbrush

“Research shows the average child brushes his/her teeth approximately 40-45 seconds when they should, at the very least, brush for 60 seconds or longer. The new GUM^® Crayola™ Timer Light brush will provide them an indication of when they’ve brushed long enough and makes brushing exciting. And while we prefer to have children brush the full two minutes, both dental professionals and parents are excited about this product increasing brushing time even 30% more,” said William Sever, Vice President and Chief Marketing Officer.

The new GUM^® Crayola™ Timer Light Toothbrush combines education and fun. Shaped like a Crayola™ marker, the toothbrush blinks for 60 second intervals helping teach kids to brush their teeth for the minimum recommended time to ensure better oral health. Available in red, blue, green and yellow, the brush flashes the same color as the toothbrush. The GUM^® Crayola™ Timer Light Toothbrush features unique Dome Trim^® bristles to clean teeth more effectively. The narrow, tapered head is comfortable for small mouths and a perfect fit for 4 to 11 years old. The brush also features colorful ultra-soft bristles that are gentle on young gums. Besides a fun feature for kids, the suction-cup base is a practical way to store the brush and helps keep bristles clean.

“As dental professionals continue to drive home the message that children need to brush longer to prevent cavities, Sunstar is proud to release a product that directly responds to the doctor’s orders. The GUM^® Crayola™ Timer Light Toothbrush will help ensure kids do not put the toothbrush down after only a couple seconds of brushing,” said Sever.