Sensodyne® Repair Protect toothpaste does more than relieve the pain of dentin hypersensitivit

Sensodyne^® Repair & Protect toothpaste does more

than relieve the pain of dentin hypersensitivity

Luton, LU. November 7th — Dentin hypersensitivity is more prevalent than you may realize. It is estimated that 1 in 3 people

suffer from dentin hypersensitivity, with most aged between 20 and 50.¹ Despite this high number

of sufferers, many patients do not seek dental advice.^1,2 This may be due to fear of something

more serious, because they perceive the pain to be unimportant, lack of opportunity to do so,

other more pressing concerns or even because they have just learned to cope with it.^1,2

Sensitivity can have a lifestyle impact and even lead patients to neglect their oral hygiene or

avoid dental appointments.^3,4 For this reason, it is important to identify these potential sufferers

in your patients and help them to treat the pain.

Through GlaxoSmithKline’s (GSK) commitment to scientific research and expert collaboration,

Sensodyne^® is dedicated to the continual development of specialized solutions for treating the

pain of dentin hypersensitivity. Sensodyne^® Repair & Protect toothpaste is GSK’s first twice daily

toothpaste, in the USA, for the prevention of dentin hypersensitivity utilizing the occlusion agent

stannous fluoride.

Studies have shown that the formulation of Sensodyne^® Repair & Protect toothpaste can

both repair exposed dentin and protect patients from future sensitivity. The stannous fluoride

formulation forms a reparative layer over and within the exposed dentin tubules⁵ and works to

block painful stimuli from reaching the nerve.^5,6 This robust layer is resistant to typical dietary

acidic challenges⁶, begins building from first use and continues to build.^5,6 The result of this

innovative science is effective, lasting relief for your patients.

Think beyond pain relief and recommend Sensodyne^®

Repair & Protect toothpaste.

References

• Addy M. Int Dent J 2002; 52: 367-375.
• GSK data on file. Revised Sensitive Teeth AU. Age sub-group analysis.
• Schiff T et al. Am J Dent 2009: 22 (Spec Iss A): 8A-15A.
• Schiff T et al. J Clin Dent 2009; 20(4): 131-136.
• Earl JS, Langford RM. Am J Dent 2013; 26 (Spec Iss A): 19A-24A.
• Burnett G et al. Am J Dent. 2013. Special Issue A. 15A-158A.

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