ORAL HEALTH AMERICA AND THE WHITE SOX RELEASE PSA ABOUT THE DANGERS OF SMOKELESS TOBACCO
ORAL HEALTH AMERICA AND THE WHITE SOX RELEASE PSA ABOUT THE DANGERS OF SMOKELESS TOBACCOOral Health America (OHA) recently teamed up with White Sox pitcher John Danks to film a public service announcement at U.S. Cellular Field about the dangers
ORAL HEALTH AMERICA AND THE WHITE SOX RELEASE PSA ABOUT THE DANGERS OF SMOKELESS TOBACCO
Oral Health America (OHA) recently teamed up with White Sox pitcher John Danks to film a public service announcement at U.S. Cellular Field about the dangers of smokeless tobacco for OHA’s NSTEP® (National Spit Tobacco Education Program).
“One of the most memorable wins I’ve recorded was when I decided to quit tobacco. Quitting was hard, but one of the best decisions I could have made for my health, my family and my career,” Danks said in the PSA. Danks recently quit chewing tobacco after beginning to experience health problems and is now committed to sharing with his experience with children, preventing tobacco use, and encouraging users to quit. The PSA can be viewed at http://www.youtube.com/watch?v=h1_sPjVHX-I and http://www.youtube.com/watch?v=F5iqQMHfhqU.
The PSA will air on ESPN during the Little League World Series, August 20-29, and on the in-game screens at the Little League World Series. It will also be available on the OHA and White Sox websites. The White Sox are supporting NSTEP through a generous donation of hundreds of White Sox tickets for OHA program participants, and by working with NSTEP to share John Danks’ message through PSA and podcast messaging and in OHA’s educational materials.
OHA established the NSTEP® program in 1994 to reduce the use of smokeless tobacco and help break baseball’s association with it. NSTEP is in its ninth year of a partnership with Little League Baseball and Softball, and annually provides oral health and tobacco avoidance messaging to up to 325,000 players and their families at the Little League World Series. The annual NSTEP slogan contest received a record number of submissions in 2010, and the winner will be announced with Little League at the World Series in August.
Oral Health America’s mission is to change lives by connecting communities with resources to increase access to oral health care, education and advocacy for all Americans, especially those most vulnerable. For more information, visit www.oralhealthamerica.org.
