Evolve® Dental Technologies, Inc. Introduces the KöR Whitening Deep Bleaching™ System by Dr. Rod Kurthy

Evolve^® Dental Technologies, Inc. Introduces the
KöR Whitening Deep Bleaching™ System by Dr. Rod Kurthy
Whitening System Yields Reliable, Consistent Results on
Even the Most Resistant Cases without Pain or Sensitivity

Rancho Santa Margarita, CA (January 5th, 2009) – Evolve Dental Technologies, Inc., an innovative research, development and dental product sales company, is introducing the latest and most effective technique developed for whitening teeth, the KöR Whitening Deep Bleaching^™ System. Developed by Dr. Rod Kurthy, the KöR Whitening Deep Bleaching System is regarded by current users as the most effective whitening method available.

The KöR Whitening Deep Bleaching System provides predictable and intense whitening results, even on tetracycline-stained cases, and has solved the bleaching sensitivity issue by developing a system that protects the tooth’s pulp from the bleaching product. Furthermore, Evolve^® is the first bleaching product company to refrigerate their entire line of bleaching gels from the instant of manufacture until received by the dental practice. This ensures superior and consistent efficacy.

With the introduction of the KöR Whitening Deep Bleaching System, dental professionals and patients now have access to low-sensitivity bleaching and the physical properties necessary to achieve ideal results. Patients who previously were unable to bleach as white as they would have liked because of bleaching-resistant teeth or acute sensitivity can now achieve significantly whiter teeth.

Currently, there is no one-visit, fast bleaching technique on the market that provides optimal whitening of the teeth. However, from start to finish, Dr. Kurthy has developed a system that rejuvenates the tooth’s ability to whiten predictably and fully, every time, beginning with the bleaching tray impression technique.

Dr. Kurthy’s impression technique is designed to make custom bleaching trays, fabricated with a unique design and impeccable fit that effectively seals the bleaching gel in the trays, extending the effectiveness of bleaching from only approximately 25-35 minutes to six or more continuous hours. When using conventional bleaching trays, not only do teeth not get as white as desired, but many times the portion of the teeth closest to the gum line remains quite dark. This occurs for two reasons: Most bleaching trays do not create a true seal at the edge, and saliva and gingival sulcular fluid seep under the trays, inactivating the bleach, most quickly near the gum line. Since enamel is thinner near the gum line, the darker dentin inevitably shows through.

The extremely precise KöR Whitening Deep Bleaching Tray Impression Technique perfectly captures the gingival margin and the sulcus in the impression. In fact, the detail captured and the dimensional stability of the impressions is so impeccable, many dental professionals are currently using this technique for crown and bridge impressions.

Many problems associated with bleaching are actually not rooted in the bleaching tray, but the impression itself. Dr. Kurthy’s specially formulated impression material and technique ensures that no saliva seeps under the bleaching tray, so there is no risk of bleaching gel inactivation. The hydrophilic polyvinyl siloxane impression blend can be used for both KöR Whitening and crown and bridge impressions. The material ensures a crisp, detailed, and sharp gingival margin, without bubbles.

The KöR Whitening Deep Bleaching System was designed by Dr. Kurthy to achieve superior Deep Bleaching results, but with much less of the common sensitivity and pain associated with other bleaching gels. KöR Whitening Deep Bleaching is the first system to provide a desensitizer that also provides whitening enhancement to speed the bleaching process. First applied in the dental office, desensitizer is then provided to the patient, allowing them to liberally apply it to both arches at home during the bleaching process.

“How permeable your tooth structure is to oxygen is one of the main determinants of how white and how quickly your teeth will respond to a whitening procedure,” remarked Dr. Kurthy. “I have developed a system to actually condition the teeth to absorb oxygen no matter how old or stained. If the tooth structure does not readily absorb oxygen, it does not matter how strong a bleaching gel is.”

The KöR Whitening process starts with the sophisticated, super-accurate impression of the teeth and gum line using Dr. Kurthy’s impression system. The patient then returns for a very simple in-office bleaching using a highly specific hydrogen peroxide in order to start conditioning the teeth. The bleach is simply applied in the KöR Whitening Deep Bleaching Trays – no retractors or paint-on dam are necessary. During this time, two separate desensitizers are applied by the dental staff. One desensitizer also acts as a whitening conditioner that is clinically proven to speed up the whitening process.

Next, the patient will typically wear KöR Whitening Deep Bleaching Trays at home during sleep for two weeks. The patient is provided a desensitizer, as well as carbamide peroxide bleaching gel with the specific physical properties to maximize full release of oxygen over several hours in KöR Whitening Deep Bleaching Trays each night. During this time, the patient will notice a remarkable whitening result. In addition to becoming whiter, the teeth are also now more conditioned (more permeable to oxygen) deeply into the tooth, resulting in greater whiteness and longer-lasting results.

Some patients object to nighttime wear of conventional bleaching trays because rapid gel leakage into the mouth and uncomfortable fit may prevent sleep. KöR Whitening Deep Bleaching Trays prevent rapid leakage of bleaching gel, and fit so well that patients often forget the trays are in their mouths. Objections by patients disappear after seeing the photos of KöR Whitening Deep Bleaching Trays in the mouth (photos are included with the KöR Whitening Deep Bleaching Training Manual). Patients find that nighttime wear is easy and comfortable, preventing the need to find time to wear bleaching trays during their busy days.

Lastly, the process is complete with one final visit to the dental professional. At the final in-office visit, the teeth have already been fully conditioned to easily absorb oxygen from the bleaching gel. A high-concentration hydrogen peroxide gel is then placed on the teeth for approximately one hour. Because of the whiteness already achieved, plus the “conditioned” ability for oxygen from the high-concentration hydrogen peroxide to fully enter the crystalline structure of the tooth, the final results are truly remarkable. An additional detonation of whiteness will occur during this visit, resulting in a beautiful white smile.

Two levels of strength for the in-office bleaching gels are available: KöR Whitening Standard Deep Bleaching^™ and KöR Whitening Deep Bleaching MAX^™. The Standard Deep Bleaching^™ gel util

izes a highly accelerated 9% hydrogen peroxide for the first and second in-office sessions.

The KöR Whitening Deep Bleaching MAX^™ gel is intended for use on particularly bleaching-resistant cases such as tetracycline staining, and for routine use by those dentists who always want the whitest possible result. It utilizes the same 9% hydrogen peroxide for the first in-office session. However, a very accelerated and potent 27% hydrogen peroxide is used for the second in-office session and requires a paint-on dam and retractors.

Storage in hot warehouses and shipping in hot trucks quickly damages bleaching gels. Evolve^® is the first company to continuously refrigerate a full line of bleaching gels from the moment of manufacture until received by the dental office. This is the first time ever that dentists can routinely receive a full line of bleaching gels that are at virtually 100% of their original effectiveness.

For more information on the KöR Whitening Deep Bleaching^™ System, please call 866-763-7753, or log onto www.KORwhitening.com.

About Dr. Rod Kurthy

Rodger “Rod” Kurthy, DMD has a general practice in Mission Viejo, California. He completed a general practice residency at Newark Beth Israel Medical Center and has been involved in numerous areas of clinical research for over three decades. Dr. Kurthy has been perfecting what has become the KöR Whitening Deep Bleaching^™ System for the past 12 years. Thousands of dentists worldwide have studied his system and use his products with great success.

Evolve Dental Technologies, Inc. is the company Dr. Kurthy founded along with wife Sharon, who has managed his dental practice for nearly three decades. Evolve^® provides bleaching products that are refrigerated from the moment of manufacture until the dental practice receives them.

Dr. Kurthy has had over 40 articles published in nationally distributed dental journals as well as major consumer magazines such as People, for which he is a consultant. For more information, please call 866-763-7753, or log onto www.KORwhitening.com.