Dentaplex® Website Debuts with Free Trial Offer

Dentaplex^® Website Debuts with Free Trial Offer
MediNiche Pioneers Oral Health Education at www.dentaplex.com

ST. LOUIS, MO, March 4, 2009 – MediNiche, Inc. has announced the launch of a major new website for their leading dental health supplement brand, Dentaplex^®. For the first year of operation, the new site, www.dentaplex.com, will offer all visitors a free Dentaplex product trial. For a small shipping and handling fee of $6.99, patients and dental professionals can order a free Dentaplex bottle of fifty (50) tablets.

The new site was designed by Michael Schaub, Internet Marketing Consultant, Chesterfield, Missouri. It utilizes state-of-the-art navigation and formatting designed to enhance the site experience and improve a visitor’s ability to reach and acquire dental health information.

MediNiche promotes Dentaplex as a “dental condition-specific” oral care product to periodontists, dentists and hygienists for recommendation to patients. As a “dental condition-specific” product, Dentaplex is designed to complement therapies of perio patients, post-op patients, canker sore patients and orthodontia patients. MediNiche created www.dentaplex.com to support the patient education process initiated by the dental professional ? patient interface during an office visit or consultation. “When patients leave a dental office, many times they do not know how to access simple follow up information on their particular concern or area of dental health interest. MediNiche is attempting to make that follow-up process easier for patients and supportive to dental professionals”, said Samuel Alioto, President and CEO, MediNiche, Inc.

A highlighted area of the new site is a section entitled “Oral Health Resources” which provides interesting and easy to read material on topics such as periodontal disease, women and oral health, gum nutrition, canker sores and more.

Additional site formatting provides easy access to Frequently Asked Questions, Testimonials, Helpful Links and a Free Dentaplex Trial.

MediNiche: Innovative Healthcare Products for Professional Recommendation
MediNiche is a specialty pharmaceutical company focused on providing innovative over-the-counter (OTC) products for medical professional recommendation. The Company’s leading products include ORTHO.TABS^®, bone health supplement, introduced in 1996 and
now the #1 recommended vitamin and mineral supplement of orthopedic surgeons and OCUDERMA^®, ocular skin therapy, the #1 recommended product of eyecare professionals for keeping the skin around the eyes healthy. MediNiche is pursuing additional new products through internal development, partnerships and collaborations.

CONTACT: Samuel Alioto, MediNiche, Inc., www.mediniche.com – (314) 542-9539, 888-325-2395 or email – salioto@mediniche.com.