Dental Jewellery Company Twindent Introduces Twinkles Jewellery Line
Twindent, a Swedish company that started a fashion and lifestyle trend in Europe with its unique dental jewellery, is introducing its new line of Twinkles dental jewellery to hygienists at the American Dental Hygienists Association tradeshow on June 24-26 in Orlando, Fla. . . .
Dental Jewellery Company Twindent Introduces Twinkles Jewellery Line at American Dental Hygienists Association Show in Orlando, Florida.
Dental Jewellery Encourages Self Expression but Promotes Oral Health too
Orlando, Fla. May 31, 2006 — Twindent, a Swedish company that started a fashion and lifestyle trend in Europe with its unique dental jewellery, is introducing its new line of Twinkles dental jewellery to hygienists at the American Dental Hygienists Association tradeshow on June 24-26 in Orlando, Fla.
“Twinkles are attractive alternatives to today’s youth who may not want a permanent tattoo or a piercing,” said Twindent CEO Lotta Loberg. “Twinkles give the younger dental patient an attractive reason to go to the dental office and express his or her unique personality.”
Twinkles are designed to be bonded to the tooth in a safe and reversible manner. The procedure leaves the tooth completely intact and allows for easy removal, similar to an orthodontic bracket.
The Twinkles line of dental jewellery has been designed with the fashion conscious young female patient in mind, Loberg said. Twinkles dental Jewellery are pure 22-24k gold with real diamonds, rubies and sapphires on select designs such as stars, hearts, droplets, and dolphins.
A diamond is shaped like a cone in order to create the sparkle. We set the diamond in gold to create a flat surface in the back in order to attach it to the tooth, which allows the dentist to avoid drilling a hole in the tooth, she said.
“When our customers flash a smile, their Twinkles jewellery serves as a real attention getter and conversation starter,” Loberg said.
Currently, Twindent is marketing Twinkles to dental hygienists and dentists because Loberg wants to encourage people to visit the dentist and thinks Twinkles will serve as positive motivation for young patients who may not visit regularly. Additionally, Twinkles must be affixed by a dentist or hygienist in the office and cannot be done at home.
“We want to encourage patients to go to the dentist’s office and Twinkles is a great way to make a fashion statement and ensure you have excellent oral health,” Loberg said.
Product
Twinkles dental jewellery is a fashion jewel designed to be bonded to the tooth. The bonding procedure is completely reversible and safe -it leaves the tooth intact and allows easy removal, similar to an orthodontic bracket.
Twinkles is recognized by dental professionals:
• Twinkles has a four-star award from Reality Esthetics and endorsement by Washington Dental Hygienist Association.
• Twinkles dental jewels are of the highest quality, made of 22K and 24K gold and 18K white gold.
• Genuine diamonds 0.01 to 0.02 carats, sapphires and rubies are offered on some models.
• The size o the jewels vary from 2.1mm to 4.2mm. The thickness is about 0.6mm surface.
Twindent
Twindent is a small family business located in Sweden. Originally a dental practice Twindent switched to manufacturing Twinkles dental jewellery and a series of supporting products to facilitate the service of bonding the jewellery to the tooth. Twindent exports about 80% of the production mainly within the EU but also Australia, Russia, Asia and the United States. For more information about Twindent, visit www.twindent.se. Media files are also available for download from this site. Please inquire for password at sales@twindent.net.
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