Crest® Debuts New Gum and Sensitivity Toothpaste

Crest has expanded its line of gum health-focused toothpastes with the latest innovation, Crest Gum and Sensitivity, which targets the gum line to provide clinically healthier gums and fast sensitivity relief.

This new formula helps prevent sensitivity by wrapping your teeth in a shield of protection against hot and cold food and drink triggers like ice cream, coffee and ice water. The technology starts working immediately by blocking tubules to provide all day protection¹, while the sensitivity relief kicks in after three days of use.

There are several causes of tooth sensitivity, including brushing too hard, loss of tooth enamel, teeth grinding or clenching, acidic foods and excessive plaque. The good news is that for most people who suffer from tooth sensitivity, they can make a simple choice to change the toothpaste they use every day to one that delivers sensitivity benefits. Crest Gum and Sensitivity uses stannous fluoride to target the gum line to help neutralize plaque bacteria, while the formula works to help protect against and help treat sensitivity discomfort caused from one or more of these triggers.

Crest Gum and Sensitivity is available in All Day Protection, Gentle Whitening and Refreshing Mint and can now be found at drugstores, mass retailers and eCommerce sites.

For more information about Crest Gum and Sensitivity, visit crest.com.

¹With twice daily brushing