Oral Health America Announces Significant Multi-year Sponsorship from Trident® in Support of Smiles Across America® Program
Oral Health America Announces Significant Multi year Sponsorship from Trident® in Support of Smiles Across America® ProgramCHICAGO, December 4, 2008—Smiles Across America® is the recipient of a three year $1,500,000 National Sponsorship from Trident®, a Cadbury brand. Trident’s support represents
Oral Health America Announces Significant Multi-year Sponsorship from Trident® in Support of Smiles Across America® Program
CHICAGO, December 4, 2008—Smiles Across America® is the recipient of a three-year $1,500,000 National Sponsorship from Trident®, a Cadbury brand. Trident’s support represents the first multi-year commitment and the first donation over $1 million for SAA. Trident and Oral Health America announced the award today at PS42, a New York City-based public school, accompanied by Jennie Garth (“90210”) who spoke about the importance of oral health care and led oral hygiene demonstrations for the school children. Faculty and dental students from SAA treatment partner New York University College of Dentistry were on hand to provide dental exams and sealants to the children.
“Trident is a proud sponsor of Smiles Across America, a program that shares our passion for the health and well-being of children,” said Delfina Baribeau, (Trident Senior Brand Manager). “We know that school sealant programs work, and are a proven, cost-effective strategy in reaching children who do not have routine access to dental care. We recognize Oral Health America’s leadership on behalf of the children’s oral health, and are pleased to partner with them to increase access to care.”
The National Sponsorship goes beyond a financial commitment to Smiles Across America to include on-going public relations and marketing. As a first step, Trident has developed an awareness campaign, running now in People, Parade, and US Weekly, encouraging public support for the program at www.TridentCares4Kids.org.
“We are tremendously grateful for Trident’s investment in children’s oral health,” said Beth Truett, Oral Health America’s President and CEO. “For many families, including those served by Smiles Across America, our economic environment is making access to care that much more difficult. Trident is allowing us not only to stand by our community program partners such as New York University’s College of Dentistry, but also to bring the program to three new cities each year for the next three years.”
Smiles Across America provides resources, technical assistance, and donated dental product to communities across the country that are expanding school dental services in response to high rates of tooth decay among children. The program supports preventive dental care for over 90,000 uninsured and underinsured children annually, and that number is expected to double with Trident’s funding. Since 2004, over $1.1 million in Smiles Across America grants have been awarded to school oral health programs in eight regions of the country. The Smiles Across America Product Donation Program has provided 723,790 dental sealants to non-profit dental care providers for children in hundreds of communities nationwide.
Oral Health America is working to eliminate oral disease by connecting people to resources, empowering communities, and influencing public policies and practices. To learn about how you can participate, visit www.oralhealthamerica.org.
<< Back
