New Toothpaste Offers a Wide Range of Oral Health Benefits

TheraBreath™, the brand known for its dentist-formulated mouthrinse, is introducing a new line of TheraBreath Toothpastes. The new TheraBreath™ Healthy Gums Toothpaste with stannous fluoride is formulated to deliver powerful gum health benefits while fighting bad breath for up to 12 hours. With a science-backed approach to oral hygiene, patients can now complete both their brushing and rinsing routine with TheraBreath.

Oral Health Starts at the Gumline

Most oral health problems begin at the gumline, where bacteria and plaque build up, potentially leading to gingivitis and other periodontal issues. TheraBreath Healthy Gums Toothpaste is clinically shown to reduce gumline plaque for 24 hours,* helping to protect against gingivitis and support long-term gum health. It is formulated with stannous fluoride, a powerhouse ingredient, clinically shown to significantly reduce plaque biofilm accumulation at the gumline, directly helping to prevent and manage gingivitis. Stannous fluoride works by disrupting the metabolic activity of harmful bacteria, reducing their ability to colonize and cause inflammation. TheraBreath Healthy Gums Toothpaste leverages this key ingredient along with a unique flavor profile to deliver results and provide a lasting freshness that the TheraBreath users have come to expect.

Clinical Benefits Your Patients Will Notice

Backed by numerous clinical studies, TheraBreath Healthy Gums toothpaste not only reduces plaque at the gumline but also provides key benefits that will improve patient oral health, including:

• Kills 99.9% of bacteria associated with bad breath, plaque, and gingivitis
• Clinically shown to fight bad breath for 12 hours
• pH-balanced, nonacidic formula
• Gently whitens teeth, removing stains without harshness

What truly sets TheraBreath apart isn’t just what’s inside the tube and bottle—it’s what happens after the first use. Data show that consumers are more likely to repurchase TheraBreath mouthrinses than leading competitors.** Reviews and feedback demonstrate that patients feel cleaner, breathe fresher, and see real improvements in gum health — often for the first time.***

This strong brand loyalty translates to better compliance and long-term oral health benefits. Patients who adopt TheraBreath mouthrinse are likely to follow through with brushing and rinsing consistently, which supports the in-office care you provide.

Mix and Match with TheraBreath™ Mouthrinses

TheraBreath has a range of rinses for every patient need, from TheraBreath Healthy Gums Oral Rinse for gingival support to TheraBreath Fresh Breath Oral Rinse for oral malodor — all free from alcohol, sulfates, and dyes. Encourage your patients to mix and match the rinse and toothpaste products to power up their routine by using TheraBreath Healthy Gums Toothpaste in the morning and evening, and selecting the TheraBreath rinse that best fits their goals — whether that’s fighting plaque, supporting periodontal health, or maintaining long-lasting breath confidence. n

* In a clinical study with twice daily brushing vs a regular toothpaste
** Circana market information
*** Website reviews

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From Dimensions of Dental Hygiene. September/October 2025; 23(5):25.