Sunstar Adds More Fun and Variety to the Crayola™ Dental Office

SUNSTAR ADDS MORE FUN AND VARIETY TO THE CRAYOLA™ DENTAL OFFICE

Butler^® Prophy Paste Expands Sunstar’s Successful Crayola ™ Line for Kids

Chicago (May 7, 2007) – Sunstar Americas, Inc., a leader in providing advanced oral care products for both professionals and consumers worldwide, is pleased to announce a new colorful addition to their Crayola™ line of oral care products for kids.

With unique packaging and bright colors, the new Butler^® Crayola™ Prophy Paste is the most recent addition to Sunstar’s complete Crayola™ Dental Office.  Butler’s Fluoride Foam and GUM^® Crayola™ Fluoride Trays are also quality products that supplement the Crayola™ Dental Office line and add fun to the hygiene experience.

Butler^® Crayola™ Prophy Paste Variety Pack – Building on the fun of the Crayola™ coloring experience, the Crayola™ Prophy Paste Variety Pack is offered in a Crayola™-themed box.  The fine pumice-based paste offers balanced polishing ingredients for excellent cleaning and polishing.  Holding a total of 150 cups, the Crayola™ Prophy Paste Variety Pack includes 50 cups each of grape, bubble gum, and orange flavored prophy pastes.

Butler^® Crayola™ Fluoride Foam Variety Pack – The Crayola™ Fluoride Foam Variety Pack offers kids a choice of three kid-friendly flavors – bubble gum, orange, and tropical punch.  The light, non-aerosol foam provides effective delivery while flowing easily in and around each tooth to provide maximum coverage.  The variety pack of three fluoride foam bottles is packaged in a colorful Crayola™ themed box.

GUM^® Crayola™ Fluoride Tray Variety Pack – Protect^® Fluoride applicator trays come packed in a fun Crayola™ themed drawstring backpack.  The colorful hinged fluoride trays come in three fun colors of red, yellow, and blue.  They are available in small and medium sizes for kids. 

“Now kids can enjoy the fun of Crayola™ at home and when they visit the dentist,” remarked Rick Gross, senior marketing manager for Sunstar Americas, Inc.  “The new Crayola™ office products are a natural complement to the Crayola™ brushes and flossers GUM^® introduced several months ago.  The Crayola brand is colorful, fun, and always in style for kids as well as their parents.”   

In addition to the exciting new Crayola products, Sunstar has updated their GUM^® Web site with a special Crayola area.  This section of the site features games, activities, contests for children, and retail coupons for parents.  Please visit  http://www.gumclub.com  for Sunstar’s newest interactive addition to the site. 

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