Introducing New Colgate® Visible White™ Professional Whitening System
Colgate Oral Pharmaceuticals, Inc. announces the introduction of the new Colgate® Visible White™ Professional Whitening System — providing visibly whiter teeth in three days with only 30 . . .
Introducing New Colgate® Visible White™ Professional Whitening System
New York, NEW YORK, March 28, 2006 – Colgate Oral Pharmaceuticals, Inc. announces the introduction of the new Colgate® Visible White™ Professional Whitening System — providing visibly whiter teeth in three days with only 30 minutes of wear time per day.
Colgate Visible White is the latest dentist-dispensed take-home tray whitening system from Colgate Oral Pharmaceuticals. The system is clinically proven to deliver fast, safe and effective whitening results while removing both surface and embedded teeth stains. It is scientifically formulated to prevent dehydration of the teeth and it has a neutral pH for safe whitening. Colgate Visible White is formulated with potassium nitrate and fluoride and is available in 5%, 7% and 9% hydrogen peroxide (comparable to 17%, 23% and 30% carbamide peroxide respectively.) Each formulation is available in mint or melon flavors.
“Patients want an easy system with fast results,” says Dr. Foti Panagakos, DMD, Director of Professional Relations at Colgate Oral Pharmaceuticals. “The 30 minute wear time makes it easy for patients to fit the treatment into their daily routine. The fact that patients can notice results in 3 days is great. With the full treatment lasting only seven to ten days, patients will love how easy and fast it is to whiten their teeth with Visible White.”
The choice of two great tasting flavors, mint and melon, makes this product ideal for patients. The full kit provides patients with a sleek, portable, reusable white carrying case allowing them to make use of the kit long after the treatment is done.
Colgate Visible White will be available in dental offices in April 2006. Full Kits will be available for $26.99. The Full Kit has enough product for 12 days of whitening. Touch-Up Kits will also be available and will have enough product for 6 days. Orders can be placed via Colgate’s exclusive distributor, Sullivan-Schein, at 1-800-372-4346 or via their website at www.sullivanschein.com .
Colgate Oral Pharmaceuticals, Inc. is also providing dentists an array of in-office marketing materials such as brochures and posters to help educate patients about the Colgate Visible White Professional Whitening System.
Colgate Oral Pharmaceuticals, Inc. is the worldwide professional oral care products subsidiary of Colgate-Palmolive Company. The company offers a wide range of dental office products as well as prescription and over-the-counter products in the following areas: cavity prevention, gum health, whitening, oral first aid, and infection control.
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