A New Level of Clean: Sunstar Introduces the GUM® Summit™+ Toothbrush

A NEW LEVEL OF CLEAN: 

SUNSTAR INTRODUCES THE GUM^® SUMMIT™+ TOOTHBRUSH

Chicago, IL (September 13, 2007) – Sunstar Americas, a leader in oral health care products, is pleased to introduce a new level of cleaning, plaque removal and gentleness with the new GUM^® Summit™+ toothbrush. 

Summit+ has been designed to provide significantly deeper penetration into the sulcus, along the gingival margin, and interproximally for superior cleaning and plaque and bacteria removal. Summit+ also has a unique design that makes it extremely gentle on gingival tissues.

Summit+ features extremely tapered bristles, which in addition to conventional bristles, are arranged in a bi-level bristle design. While typical end-rounded bristles are less than 0.5 mm tapered to 0.02 mm, the upper bristles of Summit+ are designed with the final 6 mm tapered to 0.01 mm. This enables the Summit+ bristles to penetrate more deeply into the sulcus, along the gingival margin, and interproximally to clean and remove plaque and bacteria in areas that are typically unreachable by conventional bristles. Summit+ provides a unique and highly effective multilevel cleaning experience. 

Independent scientific laboratory testing has proven that compared to a leading toothbrush, Summit+ statistically outperformed the competition in subgingival cleaning, cleaning along the gingival margin, and interproximal cleaning and plaque removal.1 This has set a new standard for a superior level of clean.

“The unique dual level bristle design of Summit+ is exceptionally gentle on gums and tissue while providing statistically superior cleaning and plaque removal,” remarked Bill Jacobs, Summit+ product manager at Sunstar Americas. “Summit+ is now the best option available for a superior level of cleaning and comfort.”

The modern, new tri-color handle of Summit+ has soft grips for added comfort, control and gentleness. More importantly, the special shape of the handle aids maneuverability and is extremely easy to grip. 

The GUM^® brand Summit+ toothbrush is available in full soft, compact soft and compact sensitive. It is available for $14.00 per dozen at list price, or Sunstar Gold Plan members can purchase Summit+ for the discounted rate of $11.20 per dozen. 

As a special introductory offer, dental professionals will receive a generous rebate when purchasing a selection of GUM^® Summit+, Soft-Picks^®, Go-Betweens^®, Eez-Touch DPAs, or Eez-Thru^® Flossers. This offer is valid from October 1, 2007 through December 31, 2007. 

For more information about Summit+, or any other GUM^® products, call 1-800-528-8537 or visit www.SunstarAmericas.com.

1. Data from testing conducted through the University of Nebraska Medical Center, College of Dentistry, YRC Inc. and on file at Sunstar.

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